Cloudy Club: Virtual Experience
Cloudy Club: the navigable 3D world created for Corei and his singles
When a single release becomes an experience to explore — literally.
With Cloudy Club, we created for Corei and Trident Music a fully navigable 3D space inspired by the artist’s universe, designed to accompany the release of the three singles: Videogiochi, Vita Mia, and Amore Junk.
A project somewhere between a video game, a digital installation, and a narrative universe — where fans don’t just passively watch, but step into the artist’s world, walk around, listen, and discover. With surprise and immersion at the center of the experience.
A 3D space designed to express an identity
To translate Corei’s aesthetic into an interactive environment, we designed a surreal arcade-inspired digital club: a suspended world between nostalgia and futurism, where every visual and sound element references the emotional atmosphere of the three tracks.
Inside the experience, users can:
- Freely navigate a 3D environment, like a mini open-world
- Trigger audio and visual interactions revealing song snippets, glitches, voices, and lyrics
- Discover cover artworks, photography, and graphic elements inspired by the mood of each single
- Immerse themselves in a fragmented, sensory-driven narrative fully tailored to the artist’s identity
Every detail was built to add narrative depth and interactivity to the music release, transforming each listen into a personal experience.
Music meant to be explored, not just listened to
Cloudy Club is the result of an approach that blends 3D design, game feel, and musical storytelling.
Instead of building a standard landing page or a traditional social campaign, we created a world people could get lost in — introducing a different way to experience music: not just pressing play, but stepping inside the emotional context of a song.
A tailor-made solution for Corei, an artist with a strong visual identity and an audience highly receptive to experimentation, allowing the project to strengthen its positioning through an original experience far removed from conventional promotional formats.