Camera Kiss

YOUTUBE is the new TV

Camera Kiss is Italy’s first YouTube speed-dating format, conceived and launched by WTLK and QB Entertainment. It is a project designed specifically for the web, built around fast-paced dynamics, instant chemistry, and a visual and narrative style optimized for YouTube and social media.

Wotta has supported the project from the start, handling:

management of communication channels

definition of the tone of voice

creative and strategic support for production

structuring of content with a focus on growth and engagement

The goal was clear:
not just to publish episodes, but to build a recognizable, serialized, and scalable format.

Watch the video ↗