Arredocad

branding and web design

OVERVIEW

ArredoCAD is an Italian interior design software solution designed for interior design professionals, design studios, and companies in the industry.
The project involved the design and development of a series of communication materials, with the goal of presenting the product in a clear, effective, and conversion-oriented manner.

The website, landing page, and communication materials are all tools designed to support the internal team’s sales efforts and to assist end-users in utilizing the software.

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CHALLENGES & APPROACH

The main challenge was to translate a technical and complex product into simple, straightforward communication without sacrificing accuracy or credibility.
It was essential to help users understand the software by reducing information barriers and guiding their actions.

We worked on the content structure, information hierarchy, and interface design, creating web pages focused on key messages, use cases, and clear calls to action.
All while maintaining consistency with the brand identity and business objectives.

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THE RESULT

The result is a clear, functional website that can be easily adapted to different campaigns and contexts.
The development of their website was designed to serve as the primary platform for lead generation, improving the clarity of their offering and reinforcing the perception of ArredoCAD as a professional and reliable tool.

A project designed to deliver results, with measurable outcomes and scalability over time.

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Landing Page

To reach all of ArredoCAD’s distinct target audiences, three landing pages have been developed, each tailored to specific professional needs. These pages are designed to provide a more user-focused online experience and are structured around a storytelling approach that highlights the product, communicating its value, functionality, and benefits to different target audiences.

Watch the video ↗

BRANDING ASSETS

Over time, we have helped ArredoCAD find its own communication style by creating marketing tools for both online and offline promotion.

http://wotta.it/wp-content/uploads/2026/04/Ardc_logo_animato_2025.mp4