Sustainabol
Identity and communication for Bologna's sustainability festival, held at DumBO.
The challenge
Sustainability communication tends to make the same mistakes: dull graphics, overused green palettes, vague slogans. It needed a recognizable, energetic, pop system that could speak to a broad audience.
What we did
A modular brand system for talks, workshops, exhibitions, markets and performances: sharp contrasts, bold typography and industrial textures that echo DumBO. Then print, totems and signage, social and newsletter assets, a landing page for the program and sign-ups, and a communication plan before, during and after the event.
The result
A consistent identity online and offline, guiding visitors from the first post to the installations on site.
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