Imaginary

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OVERVIEW

Once again this year, a Fioranese product took center stage at an innovative and engaging Fuori Cersaie event in the heart of Bologna: THE_COLOR, born from a creative collaboration with Alessandro Pasinelli Studio.

CHALLENGES & APPROACH

For the occasion, we handled the graphic design of the installations, developed in collaboration with the client agency, The Rooom, creating an immersive experience that blended technology and physical materials in a visual and sensory dialogue.

Palazzo Aldrovandi hosted IMAGINARY, a journey through AI experiences, video mapping, and installations. Upon entering, guests were greeted by the illustrative “Video Mapping” installation, which brought to life the six colors of THE_COLOR collection.

THE RESULT

With “THE_COLOR meets AI,” participants were transported into six unique universes of color and texture, generated by artificial intelligence and animated in real time. Each universe reinterpreted a material through one of the collection’s colors, inviting reflection on the relationship between color, transformation, and augmented creativity.

committente

client

Project Manager

Visual identity

year

the rooom agency

Fioranese Ceramiche

Anja Piazzini

Wotta

2024